Legacy Business San Francisco
The mission of the Legacy Business Registry is to recognize longstanding, community-serving businesses that are valuable cultural assets to the city.
The City intends for the Legacy Business Registry be a tool for providing educational and promotional assistance to Legacy Businesses and to encourage their continued viability and success. Preserving Legacy Businesses is critical to maintaining what makes San Francisco a unique and special place. We believe Legacy Businesses are the "Soul of the City”.
What We Did
Market Research & Analysis
Brand Strategy
Naming Systems
Identity & Design Development
Brand Guidelines
Collateral Design
The Approach
The Legacy Business logo was developed to recognize and identify longstanding small businesses that make up the unique culture and diversity that is San Francisco. The element of fire is representative of our inner light and a living symbol of the fire that burns in every soul. The flame also references San Francisco with the discrete "SF" in the design. The torch symbolizes a passing of tradition likened to giving light or guidance to the next generation. The border represents protection and it's badge like qualities are known for its distinction as a mark of achievement and membership. The ribbon banner is a symbol of awareness and support and represents the city's support of the small businesses that have given so much to make San Francisco truly great.
The Results
The Legacy Business logo was developed to recognize and identify longstanding small businesses that make up the unique culture and diversity that is San Francisco. The element of fire is representative of our inner light and a living symbol of the fire that burns in every soul. The flame also references San Francisco with the discrete "SF" in the design.
